I first saw this bottle in a cologne add with Justin Timberlake. I'm not sure if it is his cologne line or if he was just the model. I thought it was a good idea, however, to have him in the add to reinforce the design of the bottle as a music player since he is a famous music artist. I feel the design of this bottle is very clever. It took me a second to realize that the cologne was called "Play" but once I did I had that ahhh, I get it feeling. The bottle also has a striking resemblance to an ipod or iphone which, like myself, people become extremely attached to. In return, the consumer might feel immediately comfortable with the product. Who knows how it smells? But I would give it a try.
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