Cool Advertising

This is advertisement for the new movie "2012" in a subway tunnel somewhere where they used decals on the floor and sides of the wall to make it look like water was flooding the tunnel. This is an extremely creative way to advertise a movie. Instead of walking by a poster and hoping that someone will look at, this grabs the passersby attention with a bit shock value and panic. If it weren't for the films name and maybe some other pictures on the side it might actually look from the corner of your eye that something bad is happening. I've seen other uses of advertisement in subways, one for the mini cooper, using eye catching decals. I've found that this was in Rio de Janeiro but couldn't find who made it to see what else they've done. From what I've found it seems that other countries use more creative advertising than Americans. My guess is that foreigners are more frugal with their money, I could be totally wrong, but advertising companies don't have to work as hard for us to spend our money on things we don't need.