Wednesday, December 16, 2009

Jimmy Deans

I like this advertisement a lot. It gives a good sense of morning time and wanting to have some of that breakfast sausage. The colors used I feel have a warming sense to it that the sunrise usually has in the morning, a sort of golden glow. Its even better that they use the design of a "rising sun" pattern. The traditional oriental rising sun is usually in red and white I believe but when you take it out of that color scheme and use it in this sense it really ties the feeling of morning time together. Pulling the red from the package and using that for the overhead text is a good idea as well since its also a warm color. Having the food in the corners and not overpowering the image lets the package shine through but also allows the viewer to get a sense of what the product is used for if they didn't already.

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