The golden arches. You already know what they represent with out even having to think. Your taste buds may either start to salivate or your stomach start to turn but either way everyone gets an instant reaction to this sign. McDonald's did an incredible job with their emblem and marketing for everyone practically in the world to know what the golden arches stand for. I personally like the sign. It's somewhat nostalgic in a way but I also like the way the gold pops out on their standard red back ground. The arches make a sensible M which everyone assumes stands for McDonald's. The arches were actually a part of the restaurants building design. They later took the arches and put them together to create the M for their logo. The red on the sign comes from the original design for the building as well with the floor and wall tiles being a distinctive red and white. McDonald's may never go under due to this M.
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