The coke bottle

The coke bottle I would consider an icon of American culture. When you look at it you know exactly what it is without even having to read what is on the label. For some reason I love the coke bottle design. It design with the red cap and cursive writing makes it look elegant and trustworthy. I know exactly what is inside of the bottle is going to taste like. The whole thing has a nostalgic feel to it. I did a some research and found that the famous logo was made in 1885 with Spencerian script which was the dominate formal handwriting for that time. I'm assuming they were marketing the drink to a classy to drink. The bottle design was made by Earl Dean via a contest that Coca Cola set up with its bottle distributors. They wanted something that would be recognizable immediately even if the bottle was broken. Dean was inspired by the cocoa plant pod, which in the original formula cocoa was used, and it's shape so he used that idea to form the bottle including its ridges. They have used logo and bottle designs ever since.