Monday, November 9, 2009

Macy's


For as long as I can remember I have never liked Macy's logo. Every thing about it I don't like, the type set, the red star, and the way they use the star instead of a '. I appreciate their tradition as a holiday season type store and the Thanksgiving Day parade they sponsor every year in New York. They might use the color red for the star in that manner, relating it to the Christmas season and also the star itself could resemble the star over Bethlehem. "Come to Macy's, follow the star." It gives it a nice feel holiday feel to it. But the reason I think I don't like this design, is because of that same star, and I'm surprised it didn't get changed around 50 years ago. The five pointed red star is the symbol for communism and also socialism which our country went to war for several time. Every time I see the star I think of Vietnam, and the Cold War with Russia. Not exactly what you want to relate your logo with. I feel it would be similar to a company today creating their logo that is similar to a Taliban or other terrorist organizations symbol. That is just bad advertising.

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